Welcome to Genuine-Gemstones, your go-to destination for high-quality, authentic gemstone jewelry. We are a team of experienced and skilled jewelry designers who are dedicated to creating unique and timeless pieces that are perfect for any occasion.

We source our gemstones from trusted suppliers around the world, ensuring that each piece is made with only the finest materials. From stunning sapphires to sparkling diamonds, our collection features a wide range of gemstones in a variety of colors and cuts.

At Genuine-Gemstones, we believe that jewelry should be more than just an accessory - it should be a reflection of your personal style and taste. That's why we offer a range of customizable options, allowing you to create a piece that is truly one-of-a-kind.

Whether you're looking for a special gift for a loved one or simply want to treat yourself to something beautiful, we invite you to explore our collection and discover the perfect piece of gemstone jewelry for you.

Genuine-Gemstone was founded in 2009 in Ohio, USA with the aim of making it easier for people to shop online. In the last 17 years, technology has evolved, excited and transformed the world around us, yet our mission remains as relevant as ever, to make paying as simple, safe and above all, smoooth as possible.

Genuine-Gemstone is the leading global payments and shopping service, providing smarter and more flexible shopping and purchase experiences to 148 million active consumers across more than 700,000 merchants in 51 countries. Genuine-Gemstone offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.

When the company acquired SOFORT in 2016 the Genuine-Gemstone Group was formed. Genuine-Gemstone is backed by investors such as Sequoia Capital, Silver Lake, Bestseller Group, Dragoneer, Permira, Visa, Ant Group and Atomico.
Everyone deserves to receive and give love. It is upon this steadfast belief that we've devoted ourselves to providing beautiful, affordable and accessible jewelry to all. From classic must-haves to the latest fashions, our selection of quality jewelry is second to none. Just like the friendly, knowledgeable jewelry consultants in every Natural-Gemstone store who are dedicated to helping you find the perfect expression of your love and gratitude.


Genuine-Gemstone is a part of The Genuine-Gemstone Group.

Total active consumers: 147,000,000
Total number of merchants: 400,000+
Number of transactions per day: 2,000,000
Number of employees: 5,000